By Sara Myers-Hogshead, Digital Media & Communications Specialist 

Though she grew up in San Diego, California, RU Alumni Emily Hartzog’s mother convinced her to look at a small, private school in Illinois when Hartzog was looking at colleges. 

Her mother grew up in Rockford and suggested she look at Rockford University while Hartzog was originally looking at bigger schools in California to attend. Schools like the University of California San Diego (UCSD), the University of California, Los Angeles, and Pepperdine University were originally on her list.

“They (Rockford) were the only school that took the time for personal attention, and UCSD is not going to call you personally and say we hope you attend,” Hartzog said. “You’re one of 100,000 students.”

She said she remembers receiving the Rockford viewbook and seeing the campus with its shades of green that she had never seen growing up on the West Coast. 

“I started as an anthropology, sociology major,” she said. “I think I wanted to go into corporate mediation, which is pursuing a law degree. I think over time, I just found myself leaning toward business. It was unintentional.”

Some of Hartzog’s favorite classes at Rockford were with business professor Gary Lubbert. She said he brought in a lot of practical business knowledge and went beyond the textbook.

“It was fundamentals and you just have to have been in the business world, especially on the marketing side. He was just so passionate about it. His classes were so fun and engaging.”

Hartzog also enjoyed Jeff Fahrenwald’s classes, where the professor discussed leadership and the organizational side of business. 

During her time at Rockford, she was very involved as a member of the dance team, a student activities committee member, and a resident advisor. She said it was nice how quickly she was able to get involved on campus, and how you don’t have to be in a leadership position. She recalls going to a national conference with the student activities committee and winning an award.

After graduation in 1998, Hartzog was offered a full-time position in Rockford’s admissions office. She had been working part-time in the office during her last semester in undergrad when her friend in the admissions office went on maternity leave and she was asked to help fill the gap in the intermission.

Once her friend came back from leave, the office asked if she was interested in taking on transfer recruitment and performing arts recruitment. She took the position and started to study for her MBA during night classes.

“It was a lot of fun and travel and in admissions,” she said. “I was still close to the college world. I could speak authentically to the experience and I got my MBA at the same time, so it was great.”

Hartzog went on to work at SupplyCore after meeting the HR director in her MBA classes. This position was a big learning curve and her first step into the business world. There, she wrote press releases, reviewed government contract proposals, and helped with training other employees.

She said it was not easy to leave SupplyCore and move on to the Rockford Public Library, she got to be a director, which ultimately solidified her decision to move into that role. 

“It was a step up in my career and being the one responsible for managing a budget and taking on all sorts of projects,” she said. “In my time at the library, we rebranded, which was huge. It’s a huge project. I integrated a whole new library system, which had a technical component but also had a communications component and a training component.” 

Since 2013, Hartzog has worked at Chartwell Agency, where she recently was promoted to President. She was initially recruited when the agency was a “traditional public relations agency.”

Since then, the agency has grown immensely. It has a fully in-house creative team that includes videography, photography, and web development. She adds that the agency’s roots are still in public relations and storytelling.

“I think our growth and my changing role are almost kind of symbolic of marketing as a whole and continue to evolve, the mediums we use continue to change the expectations of people receiving our messages, and how brands need to connect continues to change,” she said. “It’s almost like a metaphor, how much we’ve grown, how much we’ve evolved, and how much you have to do as a marketing agency.”

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This article is from the 2023-2024 issue from Catalyst. 

by Sara Myers-Hogshead, Digital Media & Communications Specialist 

For alumna Lisa Blakeley-Snyder (‘17), traveling far from home was not in the cards for college. She did not want to go too far from Rockford, her home since middle school. She looked at schools in Wisconsin and near Chicago, but she also knew she wanted to continue playing softball.

It was her Winnebago High School softball coach, Annie Getschel, who told her about Rockford University, where Getschel was coaching softball at the time. 

“She didn’t persuade me by any means, but it had the best financial aid package of any of the schools that I toured,” Blakeley-Snyder said. “Which was important because throughout my time at the university, I never took out any student loans and I just paid as I was going.”

Blakeley-Snyder received her B.S. in psychology and a minor in business from RU in 2017. She said that earlier in life, she wanted to “change the world” and help people, so she originally planned to pursue a career in counseling or social work. 

Some of her favorite classes at RU were taught by Dr. Joel Lynch in the Psychology Department. In those classes, she realized she could help people be happier in their careers if she worked in the human resources (HR) realm and decided to pursue a minor in business.

Though she did not live on campus, she made sure to be involved during her undergrad years. One of Blakeley-Snyder’s good friends was an RA (Resident Advisor) who hosted many dorm events that Blakeley-Snyder would attend and help coordinate. 

“One of my favorite ones was when she had a luau-themed spring event,” she said. “I helped her set up the punch bowl. Then we made sure to decorate a little gathering space in the dorm room with Hawaiian decorations, and we had our Hawaiian shirts on.”

She also participated in intramurals, like basketball and dodgeball, and attended student life events like Casino Night and Bingo. In addition, she played on the softball team while she pursued her bachelor’s degree. 

She decided to further her education and received her Master of Business Administration (MBA) in 2020. During that time she worked in the RU’s Office of Admissions and coached softball. Blakeley-Snyder had multiple roles in the admissions office including Undergraduate Admissions Office Aide, Adult & Graduate Admission Specialist, and Adult & Graduate Admission Recruiter. 

She left RU in 2020 to pursue a career at Road Ranger where she still works today.

At Road Ranger, she started as an HR representative. She had known for a while that she wanted to get into the HR field, but she was having trouble finding a company that would hire her due to her lack of HR experience. She explained that Road Ranger was the company that gave her a chance.

Blakeley-Snyder soon moved into a recruiting manager role. She knew that with her recruiting background, it would be something that she could excel in.

“One of my favorite parts of my job is I have a lot of autonomy and I make a lot of important decisions for the company. I’m interested in doing that, and I travel almost once a month.”

She’s been able to meet and train people for in-person, entry-level jobs like a cashier for one of the local truck stops. She adds that her MBA program helped her grow confidence in herself for the position she’s in now.

“The MBA program helped me—not that I was super reserved— but it helped get me more elevated and out of my comfort zone,” she said. “To the point where I said, ‘We’re a bulk-hiring group, I have no problem doing group presentations in front of 40 people or directing different big top items, including partnering with people in a much higher position, and then also knowing my voice has a reason.’”

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This article is part of the 2023-2024 issue of Catalyst. 

Rockford University is pleased to introduce the new Bloomberg Business Lab and invites the public to a special open house on February 27, 2018 from 4:30 – 6 p.m. Complete with state-of-the-art Bloomberg Professional services terminals, the Bloomberg Business Lab, part of the Puri School of Business, is the only one of its kind in the Rockford region. Providing trusted real-time and historical data as well as market-moving news and analytics, the Bloomberg Business Lab will allow our students to develop leading skills for careers in finance, economics, accounting and other business fields. For more about the new Bloomberg Professional services at Rockford University, read the full press release here.

During this open house, professor and students will be in the lab to demonstrate how this powerful global technology is being used in the classroom. In addition, the Puri School of Business features newly renovated spaces, and guests are invited to tour the entire facility. 

When: Tuesday, February 27, 2018, 4:30 – 6 p.m., (Welcome and remarks at 5:15)

Where: Puri School of Business on the campus of Rockford University. Building is located just east of the 5050 East State Street entrance.

Please register to attend by Feb. 23.
Visit https://www.eventbrite.com/e/bloomberg-business-lab-open-house-tickets-42986789645 to RSVP.

Bloomberg Business Lab fact sheet