Kayla Eddy doing social at press conference

Marketing & Communications

The Marketing and Communications department works with our colleagues across campus to aggregate, curate, and steward the Rockford University brand and elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public.

FAQ:

Q: What size does a portal banner need to be?

A: 1300 x 615px

Q: What size do RU Stream banners need to be?

A: 1920 x 950px

*The Marketing/Communications team approve portal and stream banners. Any questions on banners can be sent to Sara Myers (smyers@rockford.edu) and/or Kayla Eddy (keddy@rockford.edu).

**Please submit your banner ONLY two weeks before your event date. Please note to keep important info away from the bottom as they get cut off depending on the size of the monitor.**

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. 

Press information & Media inquiries

Rockford University Communications believes that restrictions on news media personnel should be limited. However, respect for the privacy of our students, faculty, staff, and visitors requires some rules regarding access. For press information and media inquiries please contact our Marketing and Communications department at communications@rockford.edu.  

Merit

Merit is a media platform that helps RU publish online news about student accomplishments through students’ hometown newspapers and via social media. News can also be shared with students’ high schools and elected officials. RU proudly shares their good news on our Rockford University Merit page and our Student Achievements- Merit page

Social Media & Event Promotion

Our Marketing and Communications department exists to elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public. To stay on top of current events happening on campus view our Campus Events calendar. This allows our campus community to know all the great activities and other happenings they need to attend!  

Our social media accounts currently include Facebook, LinkedIn, Twitter, YouTube, Instagram, TikTok, etc. Please refer to the footer below to access the links to each channel. Additionally, various other departments across campus maintain secondary social media channels in support of their work.

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution. Please note, the Marketing/Communications staff in this guide is now incorrect. You can find a list of our current team here

Other Departmental Services include:

  • Marketing and Advertising Strategy
  • Photography and Videography
  • Content Strategy
  • Web Development and Training
  • Social Media Training

 

Service Lead Time
Booklet/Program/Brochure 4 Weeks
Poster 4 Weeks
Postcard/Invitations 4 Weeks
Press Release 3 Weeks
Social Media Promotion 2 Weeks
Website Updates 1 Week
   
   
   

Marketing & Communications
Rockford University
5050 E. State Street
Rockford, IL 61108

Marketing/Communications Team:

Sara Myers, Digital Media & Communications Specialist

  • Email: smyers@rockford.edu
  • Phone: 815-394-5052 

Kayla Eddy, Social Media & Web Coordinator

  • Email: keddy@rockford.edu
  • Phone: 815-394-5041

RU Marketing/Communications email:

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