Kayla Eddy doing social at press conference

Marketing & Communications

The Marketing and Communications department works with our colleagues across campus to aggregate, curate, and steward the Rockford University brand and elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public.

A Rock Solid Education starts here!

The tangible expression of our brand promise, in language and in graphic presentation, lies in our current image campaign identified with the tagline Rock Solid. The foundation of Rock Solid exists in our Brand Promise and subsequent attributes and benefits that support our promise. The Rock Solid brand identity is more than just two words—it is not just saying we are Rock Solid. It is about proving it. Rock Solid is more than a tagline or slogan, it’s an attitude!

Brand Promise: Rockford University challenges and supports learners with rich academic opportunities, practical experiences, and global perspectives to develop the knowledge, values, and skills that impact their lives and our world.

Our brand promise statement is structured to link a cluster of defining attributes that broadly represent the institution in the minds of our students, faculty and staff, administration, parents, alumni, community, and prospective students. These attributes include:

Inviting campus with urban opportunities.

An inviting campus is more than just being welcoming and friendly. At Rockford University, you see a campus community where members truly engage in personal relationships with each other—students, faculty, staff, alumni, and more. From the moment you step foot on campus—as a visitor on a campus tour, a parent coming to campus to see his or her son or daughter, or an alum coming back for Homecoming—it feels like home. And while in this setting, you are able to discover professional and personal opportunities. From internships to career opportunities, sporting events to theatre productions, Rockford and nearby Chicago provide a wealth of chances to explore.

A community of communities.

When you look at Rockford University, one aspect of the University truly does stand out—it is a community of communities. It’s more than just offering a substantial amount of activities and clubs for its students. It’s bringing together those communities, intersecting the groups with each other, and cohesively building one community. And that’s what Rockford University does extremely well. You not only see students involved in varying activities, but they support each other in their endeavors. It’s an interactive campus environment whose members are there for each other, day in and day out.

Accomplished and engaged faculty and staff.

As seen in other elements of the brand promise, Rockford University’s faculty and staff show a commitment to the individual through their expertise and caring nature. In classrooms across campus, faculty members guide students step-by-step as they gain knowledge, values, and skills to inform their personal and professional lives. Students learn firsthand from experts in their respective disciplines—many who hold the highest degrees in their fields, including adjuncts—while staff members are there to help students with questions and concerns when they aren’t in the classroom. Without accomplished and engaged faculty and staff, Rockford University wouldn’t be what it is today.

A focus on global perspectives.

Rockford University realizes the importance of a global education. The ability to grow and prosper in a global setting has never been more important, and Rockford University students are able to learn through curriculum and programs that have an international focus. It’s more than offering five language study programs on campus or having students at Rockford University from multiple foreign countries (which Rockford University does). The institution prepares students, faculty, and community members for active participation in a rapidly changing global society through internationalizing the campus and its curriculum, facilitating experiential learning opportunities, and developing international partnerships with universities around the world.

Ties academic experience with practical applications.

The pursuit of a college education is an endeavor fueled by a desire to learn and the application of those learned skills in personal and professional lives. While Rockford University does have proven results when it comes to placing students in careers they desire, the process is not treated as an end that comes by just any means. From internships to job shadowing, Rockford University directly ties academic experiences with practical applications through work inside and outside of the classroom.

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. 

Press information & Media inquiries

Rockford University Communications believes that restrictions on news media personnel should be limited. However, respect for the privacy of our students, faculty, staff, and visitors requires some rules regarding access. For press information and media inquiries please contact our Marketing and Communications department at communications@rockford.edu.  


Merit is a media platform that helps RU publish online news about student accomplishments through students’ hometown newspapers and via social media. News can also be shared with students’ high schools and elected officials. RU proudly shares their good news on our Rockford University Merit page and our Student Achievements- Merit page

Social Media & Event Promotion

Our Marketing and Communications department exists to elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public. To stay on top of current events happening on campus view our Campus Events calendar. This allows our campus community to know all the great activities and other happenings they need to attend!  

Our social media accounts currently include Facebook, LinkedIn, Twitter, YouTube, Instagram, TikTok, etc. Please refer to the footer below to access the links to each channel. Additionally, various other departments across campus maintain secondary social media channels in support of their work.

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution. Please note, the Marketing/Communications staff in this guide is now incorrect. You can find a list of our current team here

Other Departmental Services include:

  • Visual design for print and digital formats/platforms
  • Marketing and advertising strategy, including all external advertising buys
  • Market research
  • Photography and videography
  • Content strategy
  • Web development and training
  • Media Training
  • Social Media Training

Marketing & Communications
Rockford University
5050 E. State Street
Rockford, IL 61108

Marketing/Communications Team:

Sara Myers, Digital Media & Communications Specialist

  • Email: smyers@rockford.edu
  • Phone: 815-394-5052 

Kayla Eddy, Social Media & Web Coordinator

  • Email: keddy@rockford.edu
  • Phone: 815-394-5041

RU Marketing/Communications email:

Rockford University Charter Day Convocation Ceremony 2024

FOR IMMEDIATE RELEASE WHEN: Monday, Feb. 26, 2024 at 4 p.m. WHERE: Maddox Theatre in Clark Arts Center at Rockford University. Rockford University is located at 5050 E. State St. in Rockford, Illinois. WHAT: Rockford University will hold its annual Charter Day...

Rockford University Collaborates with Elgin Community College & Harper College on Bachelor’s Degree Pathway

Upon achieving an associate degree, Harper and ECC students will be able to easily transfer to RU to complete a bachelor’s degree in computer science with a concentration in cybersecurity. Rockford, IL – February 21, 2024- Leaders at Harper College, Elgin...

Rockford University President Issues Statement on Black History Month

Rockford University President Dr. Patricia Lynott has issued the following statement on Black History Month: “At Rockford University, we recognize the importance of diversity and inclusion in fostering a dynamic academic and intellectual community. As we commemorate...

Rockford University Announces Burpee Mural Project Competition Winner

Rockford, IL – February 14, 2024 – Rockford University is excited to announce the launch of the Burpee Mural Project. This project invited all Rockford University Studio Art majors and minors to showcase their creativity and talent by submitting a design...

Rockford University Gala 2024 Cocktails and Compositions Promises an Unforgettable Literary Experience

Rockford, IL (February 8, 2024) – Rockford University is thrilled to announce Gala 2024 Cocktails & Compositions is set to take place on Saturday, February 10, 2024, at 6:00 p.m. This interactive social event aims to raise funds for the campus library while...

Rockford University Performing Arts Department Receives 2024 Community Arts Access Grant from the Rockford Area Arts Council

Rockford University is thrilled to announce that our Performing Arts Department received a Rockford Area Arts Council 2024 Community Arts Access Grant for $2,500.  Beth Drog, Chair of the RUPA department, attended the RAAC 2024 Access Grant Reception today at the...

A Look Back on the MLK State of the Mind Address

On January 13, 2024, community leaders and distinguished partners gathered together at Rockford University to discuss mental health and trauma at the first annual MLK State of the Mind Address.  The event, a collaboration between Rockford University and State...

Rockford University Honors Reverend Dr. Martin Luther King Jr.

The Rockford University community honors the life and legacy of Reverend Dr. Martin Luther King Jr. In our often divided country, Dr. King’s message of justice and equality, and his commitment to peace, continues to inspire humility and hope. Let us continue to...

Campus Closed Tomorrow 1/12/24

Based on the weather forecast, Rockford University will be closed on Friday, January 12, 2024, including all campus offices. Remote office hours will be in effect, with employees working from home. All scheduled events on campus for Friday, Jan. 12 are...

RU Campus Closed – Jan. 9, 2024

Due to the predicted forecast, Rockford University’s campus will be closed tomorrow, Tuesday, Jan. 9, 2024. RU staff and faculty will be working remotely.  Stay safe and stay warm, Regents! -RU...

Follow Rockford University