reporting pixel for marketing campaign

Marketing

Marketing

11/02/2018 2:53 pm

Marketing

Residing within the Institutional Advancement division, the Marketing and Print Services departments work with our colleagues across campus to aggregate, curate, and steward the Rockford University brand.

  • As aggregators, we bring together people to connect and share ideas, goals, and strategies.
  • As curators, we care for and protect the creative and brand assets of our institution.
  • As stewards, we develop and manage the Rockford University brand to help position and strengthen our institution for the future.

As Rockford University’s in-house marketing agency, we work to continually develop, champion, and deploy Rockford University’s brand identity and standards. We’re driven by collaboration, creativity, and strategy, and we’re meticulous about the details. We’re also really good at asking a lot of questions. That helps us remain a strategic partner in the recruitment, fundraising, and retention efforts and priorities of our institution. 

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. From time to time, we will partner with off-campus marketing vendors to extend our resources. Our services include:

  • Visual design for print and digital formats/platforms
  • Marketing and advertising strategy, including all external advertising buys
  • Market research
  • Photography and videography
  • Content strategy
  • Web development and training
  • Social media development and training
  • Print services — visit the Print Services page for more info
  • Mail services — visit the Mail Services page for more info

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.

Brand Assets

Logos

The official logo of Rockford University represents our entire institution and is the foundation of our visual brand identity. Because our logo is central to our identity, its integrity and value is of upmost importance. Therefore, the following guidelines must be followed in order for our institution to receive strong brand recognition throughout the world.

  • The logo may only be used in the approved colors: PMS 266 (CMYK 79, 90, 0, 0), Black, or Reversed (White).
  • When using the reversed logo, it should be placed on a solid colored background of PMS 266 (CMYK 79, 90, 0, 0) or Black.
  • Because the logo is stacked and centered, it is best to center the logo at the top or bottom of your document. If using text underneath the logo, center the text and provide some space between the logo and text; the text and logo should be of similar visual weight.
  • Do not stretch or alter the size and proportion of the logo; please contact the Marketing department if you need assistance with resizing the logo appropriately for your needs.

Download JPEG and PNG versions of the official RU logo.  

Typography

The Marketing department uses two main typefaces in marketing materials: Akzidenz-Grotesk and Bebas Neue. Bebas Neue is reserved for headlines and subheadings, while Akzidenz-Grotesk (regular weight) is used for copy and bodies of text.

Acceptable fonts

Because not every department on campus has access to Bebas Neue or Akzidenz-Grotesk, the following options for fonts are acceptable.

Brand Color Palette

Our primary colors are Purple (Pantone 266) and White. However, we also have an extended palette of secondary colors to use throughout our Rock Solid marketing campaign. When printing materials, please use the CMYK color codes. RGB and Web color codes may be used for online and electronic materials. In order to build a consistent brand presence for the University, it is imperative that only approved colors are used whenever presenting the Rockford University logo; the logo may only be used in Purple (Pantone 266 or CMYK 79, 90, 0, 0), White, or Black.

 

         

Pantone 266
CMYK 79, 90, 0, 0
RGB 90, 64, 153
Web 5a4099

CMYK 0, 19, 79, 0
RGB 255, 206, 81
Web ffce51

CMYK 62, 16, 11, 0
RGB 90, 173, 206
Web 5aadce

CMYK 0, 53, 100, 0
RGB 247, 142, 30
Web f78e1e

CMYK 58, 0, 100, 0
RGB 120, 192, 67
Web 78c043

Imagery

One of our most powerful tools to communicate our brand is our use of images. In many cases, imagery is the language of Rock Solid. We strive to create compelling, emotional, and authentic images for all of our marketing pieces. Our use of imagery is strategic and connects our advertising collateral to each other. Throughout the academic year, the Marketing department will schedule photo shoots of students, employees, and alumni. In addition, we will also utilize photos taken by departments and other individuals from our campus community. A photo and video release form is located on the Marketing page of the Rockford University Portal site. Please use it to obtain permission from people, both on campus and off campus, who are subjects of any pictures you or your department take. Once the form is signed, please send it to the Marketing department, so we can archive it in our files.

We have a gallery of general campus photos for our campus partners,…… 

Department Information

Marketing Department
Johnson Alumni Center
5050 E. State Street Rockford, IL 61108

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Earn Your Degree

05/11/2018 1:39 pm

Rock Solid MBA.

Ready to take your career to the next level?

Housed in the Puri School of Business, our Master of Business Administration (MBA) program offers small classes and a professional, experienced, and dedicated faculty, providing our MBA graduate students with a quality learning experience.

At Rockford University, we focus on helping you become well and truly educated for life. You’re not just getting a degree; you’re preparing for the careers of today and tomorrow!

Contact Us: (815) 226-4040

Request MBA Information

Our Program Features

f

Format

Flexible, evening format for working adults. Our students work alongside peers from a variety of professional industries and backgrounds.

Z

Pricing

Competitively priced with grant opportunities available.

Timing

Complete your master’s degree in as little as 24 months (based upon transferable credits).

Location

Conveniently located on the campus of Rockford University and housed in the Puri School of Business with state-of-the-art facilities, including the Bloomberg Business Lab.

Added Benefits

You’ll get access to the Rockford University community—computer labs, sporting events, performing arts, fitness center, library and all. In addition, dinner is included with your tuition!

Rockford University’s MBA program is accredited by the International Assembly for Collegiate Business Education (IACBE).

Accelerate Your Career

11/13/2017 12:43 pm

Accelerate your career.

Ready to take your career to the next level?

Our Bachelor of Science in Management Studies (BSMS), housed within the PURI School of Business, offers a true liberal arts education. Our Rock Solid program is designed to provide a quality educational experience for adult learners in an accelerated format.

At Rockford University, we focus on helping you become well and truly educated for life. You’re not just getting a degree; you’re preparing for the careers of today and tomorrow!

Contact Us: (815) 226-4040

Request Information

Our Program Features

f

Format

Accelerated, evening format for working adults. Our cohort-style setting emphasizes collaboration among peers from a variety of professional industries and backgrounds.

Z

Pricing

Competitively priced with financial aid opportunities.

Timing

Complete your bachelor’s degree within as little as 24 months (based upon transferable credits)

Location

Conveniently located on the campus of Rockford University and housed in the Puri School of Business with state-of-the-art facilities, including the Bloomberg Business Lab.

Added Benefits

You’ll get access to the Rockford University community—computer labs, sporting events, performing arts, fitness center, library and all. In addition, dinner is included with your tuition!

Rockford University’s Bachelor of Science in Management Studies program is accredited by the 
International Assembly for Collegiate Business Education (IACBE).

Training Sign Up

01/26/2017 4:37 pm

Content Manager Training Registration

For immediate training, please choose a date and provide the needed information for setup of your permissions. Trainings are scheduled for an 1 1/2 hours segments. Additional training will be scheduled in the future, beyond this schedule.
  • Please list the department pages, or specific sections that you need access to.
  • Please identify your department head for confirmation of access.

Provide Website Feeback

01/24/2017 2:44 pm

This form is not for content that needs to be updated.
Please use the Content Update Form to submit requests for changes to your pages.

Website Feedback

To collect information regarding feedback on the portal/.edu website

Request content update

01/24/2017 2:36 pm

Page Update Request

Use this form to submit information for a page on the website that needs to have content updated.
  • Please provide the link to the page you need updated.
  • Please provide details or any special information needed for the update request.
  • Please attach any relevant documents.

    If more that what is listed here is needed, please email them to gwallace@rockford.edu

Website Support & Services

11/22/2016 12:35 pm

Announcements


Workshops / Training

3rd Thursday Workshops will be held on a monthly basis when applicable, and will cover topics including, but not limited to the following areas:

  • WordPress (CMS )general training
  • Portal assets – Announcements / Event Calendar
  • Portal pages – managing your page 
  • General content management & best practices
  • Accessibility 
  • Social Media best practices 
  • Promoting your events / activities

Every session will last 45 minutes with the remainder 15 minutes for general questions or help where needed.

Check out the training calendar to view topics and register for a workshop


Some helpful suggestions during your editing:

  • When adding images to the media library and your page, please make sure they are sized/cropped to the size you need within your content. Large images decrease page loading times.
  • When adding images or documents to your media library, please make sure to fill in the description / Alt tag fields so that your item complies with the W3 Accessibility standards.

Website Administrator

Gale Wallace
gwallace@rockford.edu
815-226-4030

Marketing

11/08/2016 1:29 pm

Section Menu

 

 

Rock Solid.

Residing within the Institutional Advancement division, the Marketing and Print Services departments work with our colleagues across campus to aggregate, curate, and steward the Rockford University brand.

  • As aggregators, we bring together people to connect and share ideas, goals, and strategies.
  • As curators, we care for and protect the creative and brand assets of our institution.
  • As stewards, we develop and manage the Rockford University brand to help position and strengthen our institution for the future.

As Rockford University’s in-house marketing agency, we work to continually develop, champion, and deploy Rockford University’s brand identity and standards. We’re driven by collaboration, creativity, and strategy, and we’re meticulous about the details. We’re also really good at asking a lot of questions. That helps us remain a strategic partner in the recruitment, fundraising, and retention efforts and priorities of our institution. 

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. From time to time, we will partner with off-campus marketing vendors to extend our resources. Our services include:

  • Visual design for print and digital formats/platforms
  • Marketing and advertising strategy, including all external advertising buys
  • Market research
  • Photography and videography
  • Content strategy
  • Web development and training
  • Social media development and training
  • Print services — visit the Print Services page for more info
  • Mail services — visit the Mail Services page for more info

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.

Strategic Communications and Marketing Plan

Developed in FY15 and formalized in FY16, the Strategic Communications and Marketing Plan guides the priorities and efforts of our university-wide, strategic initiatives. Below is a presentation encapsulating our progress to date and our future priorities.

Marketing Updates

In order to inform our campus community regarding new initiatives, we will share Marketing Updates from time to time that provide details and context for these new projects. The following list includes the most recent Marketing Updates from the current fiscal year as well as a few from previous fiscal years. 

Documents

PowerPoint Templates

Digital Letterhead Templates

Branding

At Rockford University, our brand is one of our most valuable assets. It defines who we are, communicates the promise we deliver, and unifies every area of our institution. The following documents provide more context and information about our brand strategy and identity. 

Contact Information

Gale Wallace, Website Administrator
815.226.4030
gwallace@rockford.edu

Paul Hecker, Graphic Designer
815.226.4140
phecker@rockford.edu

Rosa Pasillas ’17, Digital Media Specialist
815.394.5066
rpasillas@rockford.edu

Pamela Ward, Print Services Manager
815.394.5021
pward@rockford.edu

Monna Ohme, Mailroom Coordinator
815.226.4068
mohme@rockford.edu

Reggie Headshot (color) 100x100
Reggie is back and better than ever! If you’re looking for Rockford University’s #1 fan, contact the Marketing department because we know his favorite hiding spots. Although, he doesn’t stay in them too long as he loves to meet and greet new and current Regents!

Want Reggie to personally visit your upcoming event or classroom? Email him at Reggie@rockford.edu. And if you have time, check out his Instagram page at @ReggieRegent. #ReggieNation #RegentPride