reporting pixel for marketing campaign

Marketing

Creative Services

11/02/2018 2:53 pm

Creative Services

Residing within the Institutional Advancement division, the Marketing and Communications department works with our colleagues across campus to aggregate, curate, and steward the Rockford University brand.

  • As aggregators, we bring together people to connect and share ideas, goals, and strategies.
  • As curators, we care for and protect the creative and brand assets of our institution.
  • As stewards, we develop and manage the Rockford University brand to help position and strengthen our institution for the future.

As Rockford University’s in-house marketing agency, we work to continually develop, champion, and deploy Rockford University’s brand identity and standards. We’re driven by collaboration, creativity, and strategy, and we’re meticulous about the details. We’re also really good at asking a lot of questions. That helps us remain a strategic partner in the recruitment, fundraising, and retention efforts and priorities of our institution. 

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.

Brand Assets

Logos

The official logo of Rockford University represents our entire institution and is the foundation of our visual brand identity. Because our logo is central to our identity, its integrity and value is of upmost importance. Therefore, the following guidelines must be followed in order for our institution to receive strong brand recognition throughout the world.

  • The logo may only be used in the approved colors: PMS 2104 (CMYK 85, 100, 0, 0), Black, or Reversed (White).
  • When using the reversed logo, it should be placed on a solid colored background of PMS 2104 (CMYK 85, 100, 0, 0) or Black.
  • Because the logo is stacked and centered, it is best to center the logo at the top or bottom of your document. If using text underneath the logo, center the text and provide some space between the logo and text; the text and logo should be of similar visual weight.
  • Do not stretch or alter the size and proportion of the logo; please contact the Marketing department if you need assistance with resizing the logo appropriately for your needs.

Download JPEG and PNG versions of the official RU logo.  

Typography

The Marketing department uses two main typefaces in marketing materials: Akzidenz-Grotesk and Bebas Neue. Bebas Neue is reserved for headlines and subheadings, while Akzidenz-Grotesk (regular weight) is used for copy and bodies of text.

RU brand standards guide fonts

Acceptable fonts

Because not every department on campus has access to Bebas Neue or Akzidenz-Grotesk, the following options for fonts are acceptable.

RU brand standards guide fonts 2

Brand Color Palette

Our primary colors are Purple (Pantone 2104) and White. However, we also have an extended palette of secondary colors to use throughout our Rock Solid marketing campaign. When printing materials, please use the CMYK color codes. RGB and Web color codes may be used for online and electronic materials. In order to build a consistent brand presence for the University, it is imperative that only approved colors are used whenever presenting the Rockford University logo; the logo may only be used in Purple (Pantone 266 or CMYK 79, 90, 0, 0), White, or Black.

 

         

Pantone 2104
CMYK
85, 100, 0, 0
RGB
82, 46, 145
Web
522e91

CMYK
0, 19, 79, 0
RGB
255, 206, 81
Web
ffce51

CMYK
62, 16, 11, 0
RGB
90, 173, 206
Web
5aadce

CMYK
0, 53, 100, 0
RGB
247, 142, 30
Web
f78e1e

CMYK
58, 0, 100, 0
RGB
120, 192, 67
Web
78c043

Imagery

One of our most powerful tools to communicate our brand is our use of images. In many cases, imagery is the language of Rock Solid. We strive to create compelling, emotional, and authentic images for all of our marketing pieces. Our use of imagery is strategic and connects our advertising collateral to each other. Throughout the academic year, the Marketing department will schedule photo shoots of students, employees, and alumni. In addition, we will also utilize photos taken by departments and other individuals from our campus community. A photo and video release form is located on the Marketing page of the Rockford University Portal site. Please use it to obtain permission from people, both on campus and off campus, who are subjects of any pictures you or your department take. Once the form is signed, please send it to the Marketing department, so we can archive it in our files.

We have a gallery of general campus photos for our campus partners.

Marketing & Communications
Rockford University
5050 E. State Street
Rockford, IL 61108
815-226-3374

Rita Elliott, Director of Marketing and Communications
RElliott@rockford.edu

Marketing & Communications

11/02/2018 2:52 pm

Marketing & Communications

Residing within the Institutional Advancement division, the Marketing and Communications department works with our colleagues across campus to aggregate, curate, and steward the Rockford University brand and elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public.

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. 

Print Services

Our Print Services department offers various copying and printing services to the campus and external community. If you are not part of our campus community, and would like to submit a print service request please view a full list of services and pricing here. If you are part of our campus community and looking to submit a print request please login to the Portal and go to the Print Services page to fill out an order form. For more information or to submit a printing request please contact CopyRU@rockford.edu

Press information & Media Inquires

Rockford University Communications believes that restrictions on news media personnel should be limited. However, respect for the privacy of our students, faculty, staff, and visitors require some rules regarding access. Please review our Media Policy Guidelines before submitting requests. For press information and media inquires please contact our Marketing and Communications department at communications@rockford.edu.  

Merit

Merit is a media platform that helps RU publish online news about student accomplishments through students’ hometown newspapers and via social media. News can also be shared with students’ high schools and elected officials. RU proudly shares their good news on our Rockford University Merit page and our Student Achievements- Merit page

Social Media & Event Promotion

Our Marketing and Communications department exists to elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public. To stay on top of current events happening on campus view our Campus Events calendar. This allows our campus community to know all the great activities and other happenings they need to attend!  

Our social media accounts currently include Facebook, LinkedIn, Twitter, YouTube, etc. Please refer to the footer below to access the links to each channel. Additionally, various other departments across campus maintain secondary social media channels in support of their work.

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.

Other Departmental Services include:

  • Visual design for print and digital formats/platforms
  • Marketing and advertising strategy, including all external advertising buys
  • Market research
  • Photography and videography
  • Content strategy
  • Web development and training
  • Mail services

Marketing & Communications
Rockford University
5050 E. State Street
Rockford, IL 61108
815-226-3374

Rita Elliott, Director of Marketing and Communications
RElliott@rockford.edu

Rockford University and Rock Valley College host Spring Career & Internship Fair

Rockford University and Rock Valley College are hosting their bi-annual Career & Internship Fair on Wednesday, March 27, from 1-4 PM.

Rockford University Forum Series: Holding Culture in the Body- Body Music and American Vernacular Dance

Rockford University welcomes Evie Ladin and Keith Terry on Tuesday, March 26, 7 p.m., Fisher Memorial Chapel, as part of the University’s Spring Forum Series.

Rockford University invites community to the 11th Annual International Food Festival on April 6

Rockford University’s international students will help prepare a wide variety of international dishes for Rockford University’s 11th annual International Food Festival on Saturday, April 6 from 5 to 8 p.m.

Rockford University’s Bachelor of Science in Nursing Degree moving to four semester program

Rockford University’s Bachelor of Science Nursing program (BSN) will move to a four-semester program effective for the Fall 2019 semester.

Anissa Kuhar named Director of Adult & Graduate Admission

A new position for the University, Kuhar will oversee the recruitment of students to existing and future adult accelerated and graduate degree programs across the University.

Katherine Silvan shares insights on the Art of Self-Care at Rockford University

Rockford University welcomes Reverend Katherine Gray Silvan on Monday, March 4, 12 p.m., in Fisher Memorial Chapel, as part of the University’s Spring Forum Series.

Rockford University’s Trustee Member Jonathan Whitlock to keynote 172nd Charter Day Convocation

This year’s Charter Day commemorates the 172nd anniversary of the signing of the charter for Rockford University.

Rockford Goes Bald Event to Support St. Baldrick’s Foundation

Rockford University’s Jane Addams Center for Civic Engagement is hosting Rockford Goes Bald: Head Shaving Event for St. Baldrick’s on Weds., February 27 in Regents Hall, Student Burpee Center from 5:00- 7:30 pm.

Hear More About the New Musical “Techies” From the Creators

Hear from New York City based musical theater songwriting team Sam Carner and Derek Gregor as they share insights about their new musical "Techies".

Rockford University Forum Series: Phi Beta Kappa Lecture

Rockford University is pleased to welcome Jamsheed Choksy, Ph.D. as he presents "State and Faith in Iran- Recent History as a Key to Understanding the Present" on Thurs., February 21 at 4 pm.

Follow Rockford University

Earn Your Degree

05/11/2018 1:39 pm

Rock Solid MBA.

Ready to take your career to the next level?

Housed in the Puri School of Business, our Master of Business Administration (MBA) program offers small classes and a professional, experienced, and dedicated faculty, providing our MBA graduate students with a quality learning experience.

At Rockford University, we focus on helping you become well and truly educated for life. You’re not just getting a degree; you’re preparing for the careers of today and tomorrow!

Contact Us: (815) 226-4040

Request MBA Information

Our Program Features

f

Format

Flexible, evening format for working adults. Our students work alongside peers from a variety of professional industries and backgrounds.

Z

Pricing

Competitively priced with grant opportunities available.

Timing

Complete your master’s degree in as little as 24 months (based upon transferable credits).

Location

Conveniently located on the campus of Rockford University and housed in the Puri School of Business with state-of-the-art facilities, including the Bloomberg Business Lab.

Added Benefits

You’ll get access to the Rockford University community—computer labs, sporting events, performing arts, fitness center, library and all. In addition, dinner is included with your tuition!

Rockford University’s MBA program is accredited by the International Assembly for Collegiate Business Education (IACBE).

Accelerate Your Career

11/13/2017 12:43 pm

Accelerate your career.

Ready to take your career to the next level?

Our Bachelor of Science in Management Studies (BSMS), housed within the PURI School of Business, offers a true liberal arts education. Our Rock Solid program is designed to provide a quality educational experience for adult learners in an accelerated format.

At Rockford University, we focus on helping you become well and truly educated for life. You’re not just getting a degree; you’re preparing for the careers of today and tomorrow!

Contact Us: (815) 226-4040

Request Information

Our Program Features

f

Format

Accelerated, evening format for working adults. Our cohort-style setting emphasizes collaboration among peers from a variety of professional industries and backgrounds.

Z

Pricing

Competitively priced with financial aid opportunities.

Timing

Complete your bachelor’s degree within as little as 24 months (based upon transferable credits)

Location

Conveniently located on the campus of Rockford University and housed in the Puri School of Business with state-of-the-art facilities, including the Bloomberg Business Lab.

Added Benefits

You’ll get access to the Rockford University community—computer labs, sporting events, performing arts, fitness center, library and all. In addition, dinner is included with your tuition!

Rockford University’s Bachelor of Science in Management Studies program is accredited by the 
International Assembly for Collegiate Business Education (IACBE).

Training Sign Up

01/26/2017 4:37 pm

Content Manager Training Registration

For immediate training, please choose a date and provide the needed information for setup of your permissions. Trainings are scheduled for an 1 1/2 hours segments. Additional training will be scheduled in the future, beyond this schedule.
  • Please list the department pages, or specific sections that you need access to.
  • Please identify your department head for confirmation of access.

Provide Website Feeback

01/24/2017 2:44 pm

This form is not for content that needs to be updated.
Please use the Content Update Form to submit requests for changes to your pages.

Website Feedback

To collect information regarding feedback on the portal/.edu website

Request content update

01/24/2017 2:36 pm

Page Update Request

Use this form to submit information for a page on the website that needs to have content updated.
  • Please provide the link to the page you need updated.
  • Please provide details or any special information needed for the update request.
  • Please attach any relevant documents.

    If more that what is listed here is needed, please email them to gwallace@rockford.edu

Website Support & Services

11/22/2016 12:35 pm

Announcements


Workshops / Training

3rd Thursday Workshops will be held on a monthly basis when applicable, and will cover topics including, but not limited to the following areas:

  • WordPress (CMS )general training
  • Portal assets – Announcements / Event Calendar
  • Portal pages – managing your page 
  • General content management & best practices
  • Accessibility 
  • Social Media best practices 
  • Promoting your events / activities

Every session will last 45 minutes with the remainder 15 minutes for general questions or help where needed.

Check out the training calendar to view topics and register for a workshop


Some helpful suggestions during your editing:

  • When adding images to the media library and your page, please make sure they are sized/cropped to the size you need within your content. Large images decrease page loading times.
  • When adding images or documents to your media library, please make sure to fill in the description / Alt tag fields so that your item complies with the W3 Accessibility standards.

Website Administrator

Gale Wallace
gwallace@rockford.edu
815-226-4030

Marketing

11/08/2016 1:29 pm

Section Menu

 

 

Rock Solid.

Residing within the Institutional Advancement division, the Marketing and Print Services departments work with our colleagues across campus to aggregate, curate, and steward the Rockford University brand.

  • As aggregators, we bring together people to connect and share ideas, goals, and strategies.
  • As curators, we care for and protect the creative and brand assets of our institution.
  • As stewards, we develop and manage the Rockford University brand to help position and strengthen our institution for the future.

As Rockford University’s in-house marketing agency, we work to continually develop, champion, and deploy Rockford University’s brand identity and standards. We’re driven by collaboration, creativity, and strategy, and we’re meticulous about the details. We’re also really good at asking a lot of questions. That helps us remain a strategic partner in the recruitment, fundraising, and retention efforts and priorities of our institution. 

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. From time to time, we will partner with off-campus marketing vendors to extend our resources. Our services include:

  • Visual design for print and digital formats/platforms
  • Marketing and advertising strategy, including all external advertising buys
  • Market research
  • Photography and videography
  • Content strategy
  • Web development and training
  • Social media development and training
  • Print services — visit the Print Services page for more info
  • Mail services — visit the Mail Services page for more info

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.

Strategic Communications and Marketing Plan

Developed in FY15 and formalized in FY16, the Strategic Communications and Marketing Plan guides the priorities and efforts of our university-wide, strategic initiatives. Below is a presentation encapsulating our progress to date and our future priorities.

Marketing Updates

In order to inform our campus community regarding new initiatives, we will share Marketing Updates from time to time that provide details and context for these new projects. The following list includes the most recent Marketing Updates from the current fiscal year as well as a few from previous fiscal years. 

Documents

PowerPoint Templates

Digital Letterhead Templates

Branding

At Rockford University, our brand is one of our most valuable assets. It defines who we are, communicates the promise we deliver, and unifies every area of our institution. The following documents provide more context and information about our brand strategy and identity. 

Contact Information

Gale Wallace, Website Administrator
815.226.4030
gwallace@rockford.edu

Paul Hecker, Graphic Designer
815.226.4140
phecker@rockford.edu

Rosa Pasillas ’17, Digital Media Specialist
815.394.5066
rpasillas@rockford.edu

Pamela Ward, Print Services Manager
815.394.5021
pward@rockford.edu

Monna Ohme, Mailroom Coordinator
815.226.4068
mohme@rockford.edu

Reggie Headshot (color) 100x100
Reggie is back and better than ever! If you’re looking for Rockford University’s #1 fan, contact the Marketing department because we know his favorite hiding spots. Although, he doesn’t stay in them too long as he loves to meet and greet new and current Regents!

Want Reggie to personally visit your upcoming event or classroom? Email him at Reggie@rockford.edu. And if you have time, check out his Instagram page at @ReggieRegent. #ReggieNation #RegentPride