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- Rockford University Brand Standards Guide (pdf)
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11/08/2016 1:29 pm
Residing within the Institutional Advancement division, the Marketing and Print Services departments work with our colleagues across campus to aggregate, curate, and steward the Rockford University brand.
As Rockford University’s in-house marketing agency, we work to continually develop, champion, and deploy Rockford University’s brand identity and standards. We’re driven by collaboration, creativity, and strategy, and we’re meticulous about the details. We’re also really good at asking a lot of questions. That helps us remain a strategic partner in the recruitment, fundraising, and retention efforts and priorities of our institution.
As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. From time to time, we will partner with off-campus marketing vendors to extend our resources. Our services include:
Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.
Developed in FY15 and formalized in FY16, the Strategic Communications and Marketing Plan guides the priorities and efforts of our university-wide, strategic initiatives. Below is a presentation encapsulating our progress to date and our future priorities.
In order to inform our campus community regarding new initiatives, we will share Marketing Updates from time to time that provide details and context for these new projects. The following list includes the most recent Marketing Updates from the current fiscal year as well as a few from previous fiscal years.
At Rockford University, our brand is one of our most valuable assets. It defines who we are, communicates the promise we deliver, and unifies every area of our institution. The following documents provide more context and information about our brand strategy and identity.
Reggie is back and better than ever! If you’re looking for Rockford University’s #1 fan, contact the Marketing department because we know his favorite hiding spots. Although, he doesn’t stay in them too long as he loves to meet and greet new and current Regents!
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