Communications

Get To Know Me

01/11/2018 3:11 pm

Newsroom

03/08/2017 5:12 pm

Newsroom

Department Information

Communications Office
Rockford University
5050 E. State Street
Rockford, IL 61108
815-226-3374

Rita Elliott, Director of Communications
RElliott@rockford.edu

Share your stories

01/19/2017 5:07 pm

Rock Solid Student Achievements

RU students are actively engaged and involved in a variety of high achieving scholastic, co-curricular and athletic activities. RU proudly shares their good news on our RU Merit page. Merit is a media platform that helps RU publish online news about student accomplishments through students’ hometown newspapers and via social media. News can also be shared with students’ high schools and elected officials.

Just some of the Rock Solid achievements shared include academic honors, NCAA student-athlete recognitions, athletic conference recognitions, Rock Solid Regents, honor society inductions, performing arts cast lists, and scholarship awards.

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These achievements will appear on personalized Merit page that students are encouraged to claim and share! Pages can be customized by adding pictures and listing academic and extracurricular activities, including any experience gained at work or from being involved in the community. Students can also add any associations, memberships or additional honors earned outside of RU.

Having a collection of college achievements in one place is a benefit to students as they progress through their academic career. It serves as a great repository of valuable information that can be shared with potential employers and businesses, and by graduate school admissions representatives.

RU-Merit-Page-example_web

Communications

11/08/2016 12:27 pm

Policies & Practices

Brand Standards Guide – This brand standards guide was developed by the Marketing department as a helpful tool and resource for our campus community. The purpose of this guide is to establish and convey guidelines for how RU positions and expresses itself as an institution.  

Media Policy Please reference this policy for information on news media access and the use of photo/video equipment on campus.

Media Requests Policy – All engagements with media representatives on behalf of RU are to be coordinated by the Communications Office in order to promote and protect the public image of the University, build openness and accountability, and respect the media’s legitimate and useful role. This policy provides guidance on official media spokesperson roles within the University and on working with various outlets.

Social Media Policy – To assist in best practices, this policy outlines steps to enhance, clarify, and protect any reputations involved when participating in social media platforms on behalf of the University. 

We can help you get the word out!

Communications exists to elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public. Do you have a story that needs to be told? Let us help you share it!

Here is what Communications can do for YOU! Reach out to Advancement Communications Specialist Jeniece (Smith) Packard (815-394-5041 or jpackard@rockford.edu) for assistance with any of the below topics.

Post Your …

Announcements

Get the word out to the campus community by posting your news items to the Portal’s announcements section. It’s the best way to spread internal RU news!

Banners

Have an event, deadline or other important information the campus community should know about? Ask us to design a Portal banner for you, or request the specifications and submit your own graphic!

Events on Rockford.edu/Portal

Please submit your events to the online calendar so our campus community will know all the great activities and other happenings they need to attend!

For Faculty and Staff

Bio on website directory

Faculty and staff, please consider filling out our GET TO KNOW ME FORM to appear as a bio with your directory listing on Rockford.edu. The information you provide will help the campus community learn more about you and provide the public with information about your expertise. Students also are encouraged to fill out the Get to Know Me form for a chance at being featured in Rockford University’s promotional materials!

Blog posts on rrstar.com

Calling all wordsmiths on faculty and staff! Are you interested in writing blog posts to appeal to the digital (and possibly print) audience of the Rockford Register Star? Contact Jeniece (Smith) Packard at jpackard@rockford.edu if you are interested in learning best practices for crafting blog content and joining our team of writers!

Guidance with building a Portal page

Still trying to get the hang of the new Portal interface? We’d love to meet with you, talk through your ideas for page content and help you implement them. Our new Web platform is highly customizable, and we encourage you to take ownership of your department’s page! Jeniece (Smith) Packard and/or website administrator Gale Wallace (gwallace@rockford.edu) can even set up one-on-one training with you.

Media release, Rockford.edu news item or feature story

Know of something headline-worthy or someone making news around campus? The RU community does amazing things every day, and if you have an extraordinary story about a student, professor or other campus topic, we may be able to help you tell it with an internal newsletter or Portal announcement, a press release to local media or article for Rockford.edu, feature in Catalyst magazine or other campus publications, and more!

Fill out our SHARE YOUR STORIES FORM with the “who, what, where, when and why” and tell us how you see your idea being distributed, and someone from our office will follow up to confirm your submission and its potential uses.

Regent Weekly spotlight, campus-wide emails

Announcements submitted to the Portal automatically are included in the Regent Weekly newsletters twice a week, but if you have a specific request for your content, please contact us! In some instances, we may be able to help you distribute a separate campus-wide message to all students and/or faculty and staff.

Social media promotion, event coverage

If you need help promoting an event or have important information relevant to RU’s main social media audience on Facebook, Instagram, Snapchat, Twitter and more, we may be able to share it with a following of more than 10,000 people. See our social media policy and guidelines to the right for more information, or set up a time to talk about best practices with us!

For Students

Students interested in being featured in Rockford University’s promotional materials are welcome to fill our our GET TO KNOW ME or SHARE YOUR STORIES forms.

Merit

If you make the dean’s or distinguished scholars list, receive an athletic recognition or are named to a performing arts cast list, we will share your good news through Merit, a digital platform just for student achievements. Recognized students can edit their Merit pages like a LinkedIn profile, and all accomplishments are easily shareable on social media. We can distribute the recognitions students receive to their hometown news outlets, former high schools and even elected officials.

Do you know of a student achievement that should be recognized through Merit? Reach out and let us know!

Student News and Happenings

Want to form a group for walking or disc golfing, invite others to a club or event, or maybe just sell some stuff? Post your items to Student News and Happenings on the Portal! Anyone can submit material for review.

About Communications

The University Communications Department is part of the Institutional Advancement division and manages internal and external communications for the University. The department leads the development and implementation of integrated communications strategies and tactics to advance the University’s strategic goals, visibility and reputation. Also housed within the Communications Department is the Scheduling Services office.

Contact Information

Rita Elliott, Director of Communications
815.226.3374
relliott@rockford.edu

Jeniece Packard, Advancement Communications Specialist
815.394.5041
jpackard@rockford.edu

Min Taber, Scheduling Services Coordinator
815.226.4039
mtaber@rockford.edu

Char Scamihorn, Scheduling Services Assistant
815.395.5192
cscamihorn@rockford.edu

Strategic Communications and Marketing Plan

Developed in FY15 and formalized in FY16, the Strategic Communications and Marketing Plan guides the priorities and efforts of our university-wide strategic initiatives. Below is a presentation encapsulating our progress to date and future priorities: