Marketing & Communications

Marketing and Communications

The Marketing and Communications department works with our colleagues across campus to aggregate, curate, and steward the Rockford University brand and elevate the contributions of our campus community to both internal and external audiences, including students, faculty and staff, trustees, donors, the media and the general public.

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner.

Campus Event Calendar

Submit your events at the link below to publish them on the public-facing campus events calendar.

https://www.rockford.edu/calendar/community/add

Press and Media Requests

Marketing and Communications is here to promote your events and news to the local media via press releases. Please send your press release request up to four weeks in advance. Press releases will be sent 1-2 times and posted on the website before the event.

All media relations, except for athletic media relations, must go through the Marketing and Communications department. If local media reaches out to you personally, please loop Marketing and Communications in on the conversation via communications@rockford.edu.

Social Media and Event Promotion

Rockford University has official social media accounts on the following platforms: Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube. If you would like to submit something to be added to the social media calendar, please send all information to keddy@rockford.edu up to four weeks in advance. The social media calendar is typically created a month in advance. Want to collaborate on content? Email keddy@rockford.edu.

Clubs and departments are welcome to create their own social media pages on Instagram, Facebook, Twitter, or TikTok. Before creating a page you must reach out to Marketing and Communications at keddy@rockford.edu for approval. The log-in information must be stored by Marketing and Communications to avoid the account being lost when students graduate or faculty/staff retire.

Reggie the Regent

Want Reggie to personally visit your upcoming event? Email RU Marketing and Communications at communications@rockford.edu.

Merit

Merit is a media platform that helps RU publish online news about student accomplishments through students’ hometown newspapers and via social media. News can also be shared with students’ high schools and elected officials. RU proudly shares their good news on our Rockford University Merit page and our Student Achievements- Merit page.

Marketing & Communications
Rockford University
5050 E. State Street
Rockford, IL 61108
Communications@rockford.edu

Kayla Eddy, Marketing Coordinator
keddy@rockford.edu
815-394-5041

Policies and Procedures

Digital Library & Publications

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution. Please note, the Marketing/Communications staff in this guide is now incorrect. You can find a list of our current team here.