Marketing

Residing within the Institutional Advancement division, the Marketing and Print Services departments work with our colleagues across campus to aggregate, curate, and steward the Rockford University brand.

  • As aggregators, we bring together people to connect and share ideas, goals, and strategies.
  • As curators, we care for and protect the creative and brand assets of our institution.
  • As stewards, we develop and manage the Rockford University brand to help position and strengthen our institution for the future.

As Rockford University’s in-house marketing agency, we work to continually develop, champion, and deploy Rockford University’s brand identity and standards. We’re driven by collaboration, creativity, and strategy, and we’re meticulous about the details. We’re also really good at asking a lot of questions. That helps us remain a strategic partner in the recruitment, fundraising, and retention efforts and priorities of our institution. 

Our Services

As your strategic marketing partner, we provide our campus community with a variety of services. Our in-house team of creative professionals will work with you to tailor our services to help you in the most cost-effective, efficient, and convenient manner. From time to time, we will partner with off-campus marketing vendors to extend our resources. Our services include:

  • Visual design for print and digital formats/platforms
  • Marketing and advertising strategy, including all external advertising buys
  • Market research
  • Photography and videography
  • Content strategy
  • Web development and training
  • Social media development and training
  • Print services — visit the Print Services page for more info
  • Mail services — visit the Mail Services page for more info

Per the Rockford University Brand Standards Guide, any marketing projects intended for off-campus audiences must be reviewed and approved by the Marketing department before distribution.

Brand Assets

Logos

The official logo of Rockford University represents our entire institution and is the foundation of our visual brand identity. Because our logo is central to our identity, its integrity and value is of upmost importance. Therefore, the following guidelines must be followed in order for our institution to receive strong brand recognition throughout the world.

  • The logo may only be used in the approved colors: PMS 266 (CMYK 79, 90, 0, 0), Black, or Reversed (White).
  • When using the reversed logo, it should be placed on a solid colored background of PMS 266 (CMYK 79, 90, 0, 0) or Black.
  • Because the logo is stacked and centered, it is best to center the logo at the top or bottom of your document. If using text underneath the logo, center the text and provide some space between the logo and text; the text and logo should be of similar visual weight.
  • Do not stretch or alter the size and proportion of the logo; please contact the Marketing department if you need assistance with resizing the logo appropriately for your needs.

Download JPEG and PNG versions of the official RU logo.  

Typography

The Marketing department uses two main typefaces in marketing materials: Akzidenz-Grotesk and Bebas Neue. Bebas Neue is reserved for headlines and subheadings, while Akzidenz-Grotesk (regular weight) is used for copy and bodies of text.

Acceptable fonts

Because not every department on campus has access to Bebas Neue or Akzidenz-Grotesk, the following options for fonts are acceptable.

Brand Color Palette

Our primary colors are Purple (Pantone 266) and White. However, we also have an extended palette of secondary colors to use throughout our Rock Solid marketing campaign. When printing materials, please use the CMYK color codes. RGB and Web color codes may be used for online and electronic materials. In order to build a consistent brand presence for the University, it is imperative that only approved colors are used whenever presenting the Rockford University logo; the logo may only be used in Purple (Pantone 266 or CMYK 79, 90, 0, 0), White, or Black.

 

         

Pantone 266
CMYK 79, 90, 0, 0
RGB 90, 64, 153
Web 5a4099

CMYK 0, 19, 79, 0
RGB 255, 206, 81
Web ffce51

CMYK 62, 16, 11, 0
RGB 90, 173, 206
Web 5aadce

CMYK 0, 53, 100, 0
RGB 247, 142, 30
Web f78e1e

CMYK 58, 0, 100, 0
RGB 120, 192, 67
Web 78c043

Imagery

One of our most powerful tools to communicate our brand is our use of images. In many cases, imagery is the language of Rock Solid. We strive to create compelling, emotional, and authentic images for all of our marketing pieces. Our use of imagery is strategic and connects our advertising collateral to each other. Throughout the academic year, the Marketing department will schedule photo shoots of students, employees, and alumni. In addition, we will also utilize photos taken by departments and other individuals from our campus community. A photo and video release form is located on the Marketing page of the Rockford University Portal site. Please use it to obtain permission from people, both on campus and off campus, who are subjects of any pictures you or your department take. Once the form is signed, please send it to the Marketing department, so we can archive it in our files.

We have a gallery of general campus photos for our campus partners,…… 

Department Information

Marketing Department
Johnson Alumni Center
5050 E. State Street Rockford, IL 61108