Campus News

Rockford University has been recognized by the American Advertising Federation of Northern Illinois with seven 2018 American Advertising (ADDY) Awards for advertising creative excellence. The AAF Northern Illinois is the ad industry trade association serving advertising creatives, public relations, marketing, and other communications industry professionals in Rockford and Northern Illinois and
represents the Northern Illinois Chapter of the American Advertising Federation (AAF). Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 40,000 professionals in the advertising industry in a national network of more than 200 ad clubs in communities across the country.

Rockford University’s Institutional Advancement division submitted a collection of collateral materials into this year’s competition. The assortment of entries included six different categories, and all six submissions were selected by the panel of judges to receive an ADDY. In addition, Colorwave Graphics, submitted an entry highlighting work done in partnership with the University for the newly renovated Starr Science Center, which also received an award. 

On March 9, 2018, AAF Northern Illinois held its annual awards presentation and presented Rockford University with the following seven awards:

• Gold ADDY, Out-of-Home Poster Campaign—Fall 2017 Forum Series
• Silver ADDY, Special Event Material, Card,Invitation Campaign: Gala 2017 Relevé: A RisingUp
• Silver ADDY, Out-of-Home Site Campaign—Rock Solid Banners (campus pole banners)
• Silver ADDY, Out-of-Home Site Interior—Starr Science Acrylic Hexagon Wall Display (submitted by Colorwave Graphics)
• Bronze ADDY, Printed Newsletter—Catalyst Winter 2017 and Summer 2017 issues
• Bronze ADDY, Brochure—Rock Solid Transfer (Admissions) Brochure
• Bronze ADDY, Outdoor Board—Rock Solid Billboard (Belvidere Tollway Oasis on I-90)

Entries were judged based upon creativity, originality, and creative strategy; all work entered into the competition must have first appeared between January 1 and December 31, 2017.

To view Rockford University’s award-winning entries, please visit the University’s Issuu page.  For more information about the ADDYs, the AAF Northern Illinois, and to see the full list of  award winners, please visit http://www.niadfed.org/aaf-northern-illinois-presents-the-2018-addywinners/.