digital marketing degree

The Comprehensive Guide to Rockford University’s Digital Marketing Degree


Unlock the power of digital marketing and propel your career to new heights with Rockford University’s Digital Marketing degree.

In today’s fast-paced digital landscape, businesses are constantly seeking skilled professionals who can navigate the ever-evolving world of online marketing. Rockford University’s Digital Marketing Program offers you the opportunity to gain the knowledge and expertise necessary to excel in this exciting field.

Rockford University’s Digital Marketing degree not only gives you a good theoretical understanding, but it prepares you for interviews and jobs that can lead to wonderful careers. 

Why choose Rockford University for your Digital Marketing degree?

Small Class Sizes and Individualized Learning Experiences

Rockford University keeps classes small with a rate of ten students for every faculty member. Our class sizes allow students to receive the attention and personalized learning experiences they deserve. We hire the right educators who can bring expertise and experience to the classroom environment and beyond, to ensure an interdisciplinary and highly engaging educational focus.

Campus Experience

When you ask our students, “Why Rockford University?” you will find as many answers as you find students on our campus. That said, one of the most significant commonalities in the responses you will hear is the sense of community. We know that college is when many people find their most profound friendships, and we encourage students to form communities around their shared interests. 

We also define our Rockford University community by how well we bring together our diverse collection of student communities so they can share experiences, explore cultures, and work together to achieve their dreams. 

Why Rockford University? Because of its location

Rockford, Illinois, is located approximately 90 miles from Milwaukee, Wisconsin, and Chicago, Illinois. Our campus is located a half mile east of the intersection of Business Route 20/East State Street and Alpine Road in Rockford.

Rockford University Digital Marketing Program Highlights

Comprehensive Curriculum
Our program provides a well-rounded education in digital marketing. From the fundamentals to advanced strategies, you’ll gain a deep understanding of various areas such as social media strategy, search engine optimization, automated email marketing, analytics, and more. Our curriculum is regularly updated to reflect the latest industry trends, ensuring you receive the most relevant and up-to-date education. 

Median Salary 
According to the U.S. Bureau of Labor Statistics, Marketing managers earn a median salary of $138,730*. The number of Marketing manager roles is expected to grow by 6% in the next 10 years.  

Hybrid Learning Options
Some courses in this program are taken online and powered by Rize. The core curriculum will be taken on-campus, giving students the best of student life with the flexibility of some online learning.  

Course Outline

As part of the Puri School of Business, students will take both general business and digital marketing classes. General classes include statistics, ethics, and data analytics. Digital Marketing classes include Social Media and Marketing, Viral and Organic Growth, and graphic design.

Why Digital Marketing Matters

According to the Fortune 500 companies and successful startups we consulted, graduates are not being fully prepared for the realities of marketing roles in today’s workforce. We identified those major gaps and took those findings to help create a digital marketing program that only teaches the most important, practical, and resume-relevant skills needed from marketing hires. There’s a skills & talent gap between traditional marketing employees and the skills employers want to see.

Digital Marketing Careers

The options are limitless with a career in digital marketing. At Rockford University, we are invested in your success beyond the classroom. Our dedicated career services team offers support in resume building, interview preparation, and job placement assistance. We aim to equip you with the tools and resources you need to thrive in your digital marketing career. 

Other industry job titles include:  

  • Social Media Marketer 
  • Search Engine Marketer 
  • Marketing Analyst 
  • Content Manager 
  • Mobile Marketer 
  • Video Marketer 
  • Interactive Technology 
  • Email Marketer 

Take the first step towards a rewarding career in digital marketing. Join Rockford University’s Digital Marketing Program and gain the skills, knowledge, and confidence to make a lasting impact in the digital world. 

Enroll today and unlock your potential in the dynamic field of digital marketing!

Contact us now to learn more about our program and how it can help you achieve your career goals. 


Common questions about digital marketing at Rockford University.

What certifications will I get?
To truly make your resume stand out, you’ll want to earn some certifications, which are included in our Digital Marketing program. You will get certifications from Google and Hubspot in social media marketing, email marketing, search engine optimization, digital marketing analytics, and viral & organic growth.

What does optional synchronous mean?
Flexibility. Optional Synchronous means Rockford University Digital Marketing courses can be attended together at one time with other students, or on your own schedule. Many students prefer the learning that comes with live interactions, while other students love the flexibility of doing them whenever they fit into their schedule.

Who will be in my class?
This major is part of an exclusive partnership between Rockford University and Rize Education, which means you’ll be learning with students from your campus, as well as students from a selective consortium of schools across the country. The goal is to help you begin building a national network of people in your industry before you’ve even graduated.

**DISCLAIMER: Labor market, salary, and projected growth information are supplied by national data. These outcomes may vary by geographic area, previous work experience, and employment opportunities. Rockford University does not guarantee employment placement, salary level, or career advancement. 

Ready to learn more?