Campus News / News

Director of Adult and Graduate Admissions

06/12/2017 2:12 pm

The Division of Enrollment Management at Rockford University is seeking applications for a Director of Adult and Graduate Admissions to lead a newly formed department.  Reporting to the Vice President for Enrollment Management the Director will fully form and lead the department responsible for all Adult Accelerated and Graduate program enrollment at the University. This position is responsible for developing policies and procedures and monitoring and analyzing performance of assigned staff members. This position requires a solid understanding of higher education administrative processes since it involves working on complex projects with cross-functional teams and with a wide range of campus constituencies. Strong analytical, problem solving and leadership skills are essential. The incumbent with develop and execute marketing and recruiting strategies designed to attract top students and provide leadership in achieving enrollment goals and objectives. The incumbent is accountable for uniform and timely dissemination of information and communication with prospective students and providing them information about all available services. The incumbent is responsible for working with the admission team to develop and enhance admissions events, technologies, marketing tools, procedures and policies. This position develops and implements outreach to achieve long and short term institutional recruitment goals and to establish relationships with corporations, community organizations and governmental agencies which involves interacting with University leadership and the development of articulation agreements. The Director is a member of the Enrollment Management Leadership Team that strives to meet student needs, provide excellent customer service and achieve enrollment goals. 


  • In collaboration with the VPEM, establish strategic direction, priorities and goals for the Office of Adult and Graduate Admissions, using data to make informed proposals and decisions.
  • Provide overall leadership in developing internal policies and procedures and ensure adherence to University guidelines and admission criteria.
  • Develop recruitment plans for each adult accelerated and graduate program. The plans must recognize the intrinsic differences and distinct attributes each program possesses and therefore must be highlighted for each target market.
  • Work collaboratively with programs across the University to develop and execute central recruitment, admissions and enrollment strategies for on campus program and develop strategies that include online and off campus program delivery.
  • Collaborate with Marketing and Communications offices to develop marketing materials including publications, digital media and advertising.
  • Develop and execute a communication strategy for outreach to prospective adult accelerated and graduate students including email, print, texts and social media and community engagement.
  • Develop comprehensive web presence within the structure of the Rockford University website.  Monitoring this presence to ensure information is accurate and current.
  • Supervise staff within Adult and Graduate Admissions operation assigning duties, evaluating performance, and ensuring all staff members receive appropriate training and professional development opportunities.
  • Develop and administer the Office’s budget, including budget forecasting, planning and monitoring of expenditures.
  • Collaborate with various University constituents, such as the academic departments, Marketing and Communications, Financial Aid, etc. to ensure consistent messaging and service follow-through.
  • Monitor international, national and state-wide educational and enrollment trends.
  • Travel on behalf of the University is required. Some weekend and evening hours required.
  • Perform other duties as assigned to support enrollment success at the University.


  • Project Management skills
  • Organizing and coordinating skills.
  • Data entry skills
  • Ability to work effectively with diverse populations.
  • Ability to communicate effectively, both orally and in writing.
  • Ability to gather data, compile information, and prepare reports.
  • Ability to use Microsoft Office and databases. 


  • Bachelor’s degree required with master’s degree preferred
  • Five years’ experience with increasing levels of responsibility in recruitment and admissions required, preferably with adult and graduate programs

To Apply:

  • Resumes will be accepted until the position is filled.  Please submit a cover letter, including salary requirements, resume and a list of professional references to: