Monday, April 27, 2009
A message from President Robert L. Head, Ph.D.
RC is using social media to attract potential students
Dear students, faculty and staff:
I attended an on-campus event a couple of weeks ago and the discussion at my table turned to social networking via Facebook. One of my colleagues disclosed knowing that I was a Facebook user. With that simple statement, my well-kept secret was publicly revealed. With the encouragement and assistance of my now 20-year-old daughter, I expanded my use of technology to include text messaging four years ago and Facebook last year. I initially rejected her request as I identified a number of reasons to not join Facebook; one of them being that when I want to communicate with my friends, I pick up the telephone and call them. Nevertheless, my daughter convinced me to become a member. After doing so, I began to think that I was a trendsetter. The facts eventually ended that misconception as I learned that Facebook was founded a little more than five years ago and has over 150 million people worldwide as users.
With each passing day, I am exposed to the use of social networking devices for not only personal communication, but also for marketing purposes. Rockford College has connected with this trend. Cassie Swanson is diligently working to deliver our messages to those who could become future students. She is doing so through a Rockford College Facebook page; having our commercials available on You Tube; and communicating messages through other social networking utilities to include Twitter and, eventually, Delicious. Generation Y comprises the largest segment of users of Facebook and as Cassie notes, we must deliver our messages where potential students will find them.
Jennifer Corriero is the founder and CEO of TakingITGlobal, one of the largest networks of youth leaders (according to Stamats Higher Education Marketing). Nine years ago, at the age of 19, she served as a senior consultant for Microsoft. Corriero’s passion is in helping organizations develop strategies and approaches to engaging youth, who she describes as the most sophisticated users of technology. Her approach is to use social media to catch the attention of youth through relevant content and via mechanisms that youth use. Fortunately, Cassie understands this new environment and accepts the challenge of leading us forward. Look for more Rockford College messages in expanded and new media utilities.
Have a great week!
Robert L. Head, Ph.D.
The latest on the Maddox situation
As we reported to you in an e-mail yesterday, The Maddox Theatre in Clark Arts experienced a broken fire sprinkler Saturday, resulting in water on the stage and in rooms below. Duraclean, a restoration firm, is working to dry out the affected areas, a process that may take most of this week. In the meantime, classes in these affected areas have been moved; contact your instructor for further instructions. We should receive word today on the status of the musical, “Sweet Smell of Success,” which had been planned for this Thursday-Sunday but will now be performed later. We’ll get you word on that as soon as it is available.
New copier allows greater efficiency at no extra cost
The next time you’re in the Copy Center, you may notice a change. The three former copy machines have been replaced with one new one, a Canon Image Press 6000 which, according to Copy Center/Delivery Manager Brian Ohme, will do the same thing as the old ones only better. Feed capacity has been increased and copying will go faster. By the way, the cost of the new leased machine is the same as the old ones, so we’re getting extra value at no additional cost.
Info session on VA Bill and other educational benefits for vets
If you’re a veteran or know one, you’ll want to attend an informational session at RC on Thurs. April 30, 1 p.m. in the Grace Roper Lounge. Sponsored by the Illinois Department of Veterans’ Affairs, the session will provide valuable information about the post-911 GI Bill and answer questions about educational benefits available for Illinois veterans. RC student veterans, local veterans, family members, and friends are welcome to attend. Frank Delatorre, veterans’ education specialist, will facilitate the seminar. No reservations are necessary.
Education students present tomorrow; all invited to stop in
Students in our Education Department will make their senior seminar presentations tomorrow, April 28 in Scarborough Room 204. All students, faculty and staff are invited to attend. Here’s the schedule:
· 9 a.m. Samantha Lower
Topic: High-Stakes Testing: Have We Gone Too Far?
· 9:30 a.m. Kellie Kim
Topic: Smaller Classes: Does Student Achievement Increase When Class Size Decreases?
· 10 a.m. Lora Negrete
Topic: Emotional Intelligence Curriculum: Should It Be Taught In Schools?
· 10:30 a.m. Ally Herbig
Topic: Benefits of Physical Education: Decreasing Obesity Levels in Elementary School Students
· 11 a.m. Mary Anderson
Topic: Homework: Is It Punishing Children In Poverty?
Senior art show going on now until May 8
Rockford College hosts its annual Art Department Senior Show, April 24–May 8 in the college’s art gallery. The show features the work of graduating Rockford College art majors as a culmination of their search to develop an individual voice and direction in their artwork. A reception is slated for April 24, from 6 p.m. – 8:30 p.m.
Rockford College’s art gallery is located in the Clark Arts Center on campus. The exhibit is free and open to the public during gallery hours, noon – 2 p.m. Tuesday; 11 a.m. – 2 p.m. Wednesday and 3 p.m. – 6 p.m. Thursday – Saturday. For more information, call the Rockford College box office, phone 815-226-4100.
Green Week wraps up
Congratulations to the Jane Addams Center for Civic Engagement on a successful series of activities marking Green Week last week. Highlighted by the Green Expo Tuesday; planting a tree on campus Friday (Arbor Day); and a neighborhood clean-up in south Rockford Saturday, JACCE once again stepped up to show what community action is all about!
Speaking of planting trees
RC Facilities Manager Jerry Berg has been working with students Jenna Warren and Lisa Hiskey about planting additional trees on campus. They have a reforestation plan which includes a variety of unique trees and designated locations. For this year, they have chosen the triangle from parking lot “A”, the entrance to Clark Arts from the Starr building, and the stretch of land on the left as you first pass the side road coming on campus.
Bern Sundstedt, director of alumni relations and development, is also working with some alums to address the area across from Burpee on the hill where we currently have dying Scotch Pines and a bench. All in all, it looks like the future of trees on campus is in good hands!
Go read a book
Prof. Deb Breiter invites faculty and staff to an informal book club that reads books and enjoys discussion and dinner out. The group has been in existence since the spring of 2004 and reads approximately four books per year. Upcoming books are listed below. If you are interested in receiving notices about the books and dinners, please e-mail Prof. Breiter at Dbreiter@rockford.edu
so she can add you to the book club list.
The group is currently reading The Invisible Wall by Harry Bernstein and anticipates dinner and discussion after graduation. Here are upcoming books:
The Last Kashmiri Rose Barbara Cleverly March 3, 2009
The Invisible Wall Harry Bernstein TBA
The Frontiersman Allan W. Eckert TBA
The Janissary Tree Jason Goodwin TBA
Watch for road patching crew
It’s spring on the Rockford College campus and that means our facilities crew will be patching various areas of the campus roads. The crew will start from each entrance and proceed toward the center of campus. Please be on the lookout for them.
Opportunities to work, intern with Raptors, Thunder
Lowe Entertainment, a company that partners with the Rock River Raptors and the Rockford Thunder, will be on campus this afternoon to conduct on-campus interviews. There are still a few interview spots available. If you are interested in work or internships with the clubs, contact Career Services immediately at 815-226-4022 or firstname.lastname@example.org
Talbert is new in Admission Office
Welcome to Jessica Talbert who has joined the Admission Department as an Admission Counselor. She comes to us from St. Louis, Mo. where she worked at BJC Behavioral Health. Jessica is a graduate of Truman State and is a member of Phi Beta Kappa. Welcome aboard, Jessica!
Literary magazine sets poetry party
Black Hole, White Light, Rockford College's literary magazine, will be hosting a poetry party in the Lion's Den, May 1 from 5 p.m. – 8 p.m. English Professor Susan Porterfield will be discussing her new book, as well as methods of getting published in the literary world. This will be followed by an open mic night, so bring your prose and poetry to the stage. The premiere of the Spring, 2009 edition of Black Hole, White Light will also be available for pick up. Food and beverages will be served. Contact Ed Phebus, Ephebus@rockford.edu
for further information.
Nonprofits will be honored in business plan competition
Three area nonprofit agencies—The Arc, Midway Village & Museum Center, and Family Counseling Services—are finalists in the annual Business Plan Competition sponsored by the Northern Illinois Center for Nonprofit Excellence (NICNE) at Rockford College. The winner will be announced at a special presentation this Friday, May 1, 10 a.m. in the Forest Cool Lounge.
Now in its third year, the competition requires that agencies develop earned income business strategies based on core competencies and apply good business practices to generate revenue. In so doing, they then have more discretionary funds available to fulfill their social mission. The top agency picked will receive up to $10,000 to implement its plan. The Community Foundation of Northern Illinois helps with the funding.
New resource in Colman Library
Colman Library is now offering online access to journals from Mary Ann Liebert, a publisher of journals in biotechnology, biomedicine, public health policy and several related fields. In all, there are over 60 journals available, all in full-text, many peer-reviewed. These journals can be searched all at once or as individual titles.
This resource will be of particular interest to those in the life sciences. See the link or take a look at the publisher information page to get an idea of the scope of this collection: http://www.liebertpub.com/index.aspx
Links to the search screens can now be found on the Colman Web site (see department resource pages for Nursing and Sciences).
Access to the Liebert journals is made available to Rockford College by the Consortium of Academic and Research Libraries in Illinois (CARLI) at no charge to us.
Talent show slated for May 7
A talent show sponsored by the Black Student Union at Rockford College will be held May 7, 7 p.m. in the college’s Maddox Theatre.
This first-ever event will feature some of the best talent in the region, says Kenneth McNeal, a Rockford College student and president of the Black Student Union. Some 10 acts are expected to perform.
Performers still interested in taking part are in luck. Final auditions are slated for May 1, 8 p.m. – 10 p.m. and May 2, noon – 2 p.m. in the college’s Lion’s Den.
Cost for the event is $5 for adults; $3 for students with an ID; and $1 for Rockford college faculty and staff. Children under the age of 12 will be admitted free.
Summit will make kids happy campers
Rockford College’s Learning Center hosts Summit Discover Day Camp for children in grades 1-8 from July 13-17. The week is designed to encourage learning in a stimulating and fun environment. Classes have such interesting titles as: Mostly Magnets, Kitchen Chemistry/Concoctions, and Wildlife Explorers. Students can enroll in an entire day of activities throughout the week ($200), or half-days ($100), either in the morning or afternoon. For more information call the RCLC at 815-226-4087. Registration runs through June 27.
In the News
Perhaps you caught the following last week in local media:
· Green Week activities were captured throughout the week by TV and included interviews with Lindsay Kent and JACCE students. Stories appeared on Channel 17 and 13, and the Arbor Day tree-planting was covered live Friday morning by Channel 23 for its Morning Blend show.
· The Money Smart kick-off last Monday was held at RC last Monday morning and was also the subject of a live remote on Channel 17.
· A talk and Forum event featuring Steve Ettlinger (Twinkie Deconstructed) was covered by Channels 13, 17 and the Rockford Register Star.
· The marketing of Green Week nationally was the subject of an interview on Channel 17 Thursday with Jim Jarrard, marketing associate professor.