Reaching your audiences and earning trust is an important part of keeping and growing your customer base. This seminar deals with the kinds of questions you must ask yourself to understand the framing of your external message. Audience analysis, message framing, message distribution; all of these are elements of effective communications with your public. This seminar deals with framing your message and using the optimal mix of communication channels to bring that message to your audience. Topics include: public relations, social media, advertising, printed material, direct mail, websites and word of mouth as well as how to optimize the usage of all the media together for maximum effect.